Programmes — SaleSync

FlagshipOpen programme ForNational Sales Managers, Heads of Sales, Divisional and Regional Sales Managers carrying a P&L, Heads of Trade Marketing, Key Accounts and ChannelsFormatTwo days, 14 contact hours, 25 seatsNextPart 1: 2 & 3 December 2026, Le Méridien Dhaka

Leading the Commercial Engine

The higher you go, the fewer people there are to think out loud with. This programme puts senior sales leaders in a room with two people who have sat in that chair — closer to coaches than trainers — and with peers facing the same decisions.

Route to market
Customer and distributor management
Sales planning and target setting
Sales analytics and decision making
People management
Business continuity and risk

Led by Numayer Alam, with Sami Ashraf. Every participant leaves with a 90-day plan and has a one-to-one follow-up within six weeks. Also available in-house.

Full programme →

FlagshipIn-house ForTrade marketing, sales and brand teamsFormatMulti-part workshops; also run as an open programmeDelivered forACI Consumer Goods (June 2026), Square Toiletries (August 2026)

Trade Marketing Excellence

Trade marketing is where brand strategy meets the shop floor. This programme gives teams the tools to plan and execute it well.

The role of trade marketing, and how it links brand, sales and the customer
Outlets, shoppers and channels: where to play and how to prioritise
Designing trade promotions that pay back, and measuring them
Visibility, merchandising and execution standards at the point of sale
Using data to plan, track and decide
Building a live trade marketing plan during the programme

Followed by a post-training capability report and a 30-day support programme.

In-house ForTerritory sales officers and the managers who coach themFormatTwo days (or one) per region, up to 30 per batch, delivered region by regionVersionsFMCG (outlets and distributors) and dealer-led (dealers, showrooms, influencers and projects)

Winning in Sales

Field officers and their managers learn the selling and execution standard together on Day 1, so that both sides of a work-with day use the same language. On Day 2 they split: the officers go into the market on a channel task while their managers stay for a block of their own on coaching, distributors and targets. Everyone comes back together to present what they found.

Why we sell: roles along the ladder, and the trusted consultant
CRAVE — coverage, route to market, availability, visibility and engagement — outlet by outlet and across the territory
The outlet call: a structured call routine, the store check and handling grievances
Channels: shopper missions, and different plans for different channels
Persuasion pitches, demonstrated and played in front of the room
Managing, training and coaching salespeople; performance management; technology in sales

Every participant receives a programme handbook. A full field manual is available as an option.

In-house ForRegional, divisional and national sales managersFormatThree months, one training day a month, three rooms

Running the Region

Regions built fast are often run by managers promoted fast. The biggest gain is one standard for how a region is run — the same way of reading the market, setting the number, managing the distributor and coaching the field, in every region.

One theme a month, taught at two levels on the same day. Leaders learn to design the system; regional managers learn to run it.
Month 1 — the market: where the business is, and how it is served.
Month 2 — the number: setting it, phasing it and steering by it.
Month 3 — the partners and the people: the distributor as a business, and the team that serves him.
Division huddles close every day: each divisional manager turns the day into a 30-day plan with his own regional managers.
It ends with the divisions presenting their 90-day plans to the head of sales.

In-house ForField teams in microfinance, financial services and development organisations, and the managers who lead themFormatTwo days with a morning in the market, a pilot with your training team, and a follow-up three months later

Next-Level Selling

When customers have choices, the field officer has to sell. This programme is built from time spent in the field with your teams — walking member visits, sitting in branches — before anything is designed.

Winning and keeping customers who can go elsewhere
Asking the second question: "What will you do with the money, and how can we help?"
Keeping the full range of products in every conversation
Coaching in the field for branch, area and regional managers
Conduct and compliance woven through every session

Consultancy ForLeadership teamsFormatPhased projects with training built in

Capability projects

Sometimes the gap is the system, not the skill. We work with leadership teams to diagnose and redesign how sales works — coverage, route to market, the retail sales system — and train the people who will run it.