Sales & trade marketing capability · Bangladesh

We build capability.

We don't just run training. We help you build capability. SaleSync helps your organisation build the technical skills that win at the point of sale, from salesman to head of sales.

See our programmesNext open programme
Open programme Leading the Commercial Engine · 2 & 3 December · Le Méridien Dhaka · Nominations close 26 November →

The hardest part of sales to learn is the technical side: how to plan a territory, set a target, run a distributor, design a promotion and read the numbers. That is what we teach, with people who have done the job. Motivation matters too — and it comes far more easily when people know how the engine works.

What we do

Programmes built for you, around your numbers

Senior sales leaders · open programme

Leading the Commercial Engine

Two days for the leaders who carry a national number, with people who have run one.

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Trade marketing & sales teams

Trade Marketing Excellence

Our flagship in-house programme: channels, promotions, visibility and a live trade marketing plan.

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Field sales officers & their managers

Winning in Sales

The selling and execution standard for the outlet, taught together to the field and the people who coach them.

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Regional to national managers

Running the Region

Three months, one day a month: one standard for how a region is read, planned and led.

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Financial services & development organisations

Next-Level Selling

Selling and coaching for field teams whose customers have choices — from the first visit to the second question.

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Leadership teams

Capability projects

Consultancy and training together, to change how a sales system works, not just what people know.

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Our clients include

Trusted by leading organisations

In-house programmes and participants in our open programmes.

ACI Consumer GoodsACI Consumer Goods
Square ToiletriesSquare Toiletries
Akij ResourceAkij Resource
Asian Paints BangladeshAsian Paints Bangladesh
Dabur BangladeshDabur Bangladesh
IDC BangladeshIDC Bangladesh
Nestlé BangladeshNestlé Bangladesh
PRAN-RFL GroupPRAN-RFL Group
RSPL HealthRSPL Health
Singer BangladeshSinger Bangladesh
How we work

Working sessions, not lectures

  • Every programme is built for the client, on the client's own numbers.
  • Designed and delivered by practitioners who have carried a number themselves.
  • Every session leaves the team with a working tool.
  • A market task takes participants into the field during the programme.
  • A written summary within seven working days, a programme report and a 30-day follow-up.
How we work
Trade Marketing Excellence participants at ACI
Trade Marketing Excellence with ACI, June 2026
Next open programme

Leading the Commercial Engine — Part 1

For the sales leaders who carry a national number — with the people who have run one. Led by Numayer Alam, ex-BAT Commercial Director and Board Member, with Sami Ashraf.

2 & 3 December 2026 · Le Méridien Dhaka · 25 seats only

Programme details
Numayer Alam
Numayer AlamLead facilitator
Sami Ashraf
Sami AshrafCo-facilitator

Planning sales or trade marketing training for your team?

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